Cameron O'Brien
cameron@cameronobrien.dev

Voice AI Engineer | Growth & Paid Media

I build voice AI products and the systems that grow them. Self-taught, fast from zero to working product, and measured on outcomes: real deployments, not prototypes.

Alberta, Canada · Remote

$100K+
earned on Upwork
95%
Job Success Score
5.0
on every rated contract
$12.5M+
Meta ad spend managed

Voice AI builds

CallMatrix: full platform build

CallMatrix (callmatrix.ai), a pre-launch, pre-seed voice AI startup

Developed the entire CallMatrix platform, including its AI-powered agent system, using Twilio and Vapi/Retell. Hands-on from build to launch, using AI tooling to ship a working deployment on an accelerated timeline.

$76K+ contract 570+ hours Rated 5.0

"Working with Cameron has been an exceptional experience from start to finish. He was responsible for developing our entire Call Matrix platform, including its AI-powered agent system, and the quality of his work exceeded our expectations.

Cameron demonstrated outstanding technical expertise, creativity, attention to detail, and a genuine commitment to bringing our vision to life. He took a complex concept and transformed it into a sophisticated, functional, and well-designed platform. His ability to understand our business objectives and translate them into effective technical solutions was truly impressive.

Beyond his technical abilities, Cameron is highly professional, reliable, responsive, and a pleasure to work with. His dedication to delivering high-quality results and ensuring that every aspect of the project was handled with care made the entire experience seamless.

It is rare to find a developer who combines such strong technical capabilities with excellent communication, professionalism, and genuine dedication to his clients' success. We are extremely pleased with the results and would highly recommend Cameron to anyone seeking a talented, trustworthy, and highly skilled developer, particularly for AI development, automation, and complex software platforms. We look forward to working with him again on future projects. An outstanding experience and a well-deserved five stars!"

Sadyk, Founder, CallMatrix · Upwork review, October 2026

Boost: outbound voice AI conversion optimization

Outbound health-insurance enrollment campaigns

Reworked an outbound voice AI sales setup and proved the lift with measurement. Instrumented 546,000 conversations in BigQuery, built an audio validator that found 67% of reported successful transfers were voicemails, migrated dialing platforms, built a queue dialer and caller-ID bridge, and ran Bayesian A/B tests on scripts.

  • Validated real-human transfer rate up 5.5x (0.43% to 2.37%), comparing January 1-14 with April 1-9 under the same validation standard.
  • Combined transfer and callback engagement up 2.4x (1.77% to 4.26%).
  • First 10 days of April 2026: 39 transfers produced 10 confirmed sales, matched to won opportunities in the CRM.
$34K contract 620 hours Rated 5.0

"Cameron did excellent work on our voice AI project. He reworked our existing setup for noticeably better performance, built out live reporting so we could track stats in real time, and added quality control to distinguish real human transfers from voicemails. He also migrated us to a new dialing system and built a second bot to work around limitations we were hitting on the original platform. We ended up doubling our transfer rate ahead of target.

On top of the technical side, Cameron is genuinely easy to work with. He communicates clearly, gives helpful context around any issue that comes up, responds quickly, and stays solutions-focused."

Upwork client review, 5.0

Growth & paid media

Before voice AI, I managed $12.5M+ in Meta ad spend across client accounts and led editors, creators and global teams. I know how a campaign gets built, what the numbers have to look like, and when ads are the wrong answer for a business.

Creative Strategist & Meta Ads Specialist
Performance marketing agency, remote · 2024-2025

Led Facebook campaigns for financial-sector clients, testing creative and optimizing from performance data. Managed and mentored a team of editors and creators.

Creative Strategist, then Digital Marketing Manager
PureForward Media, remote · 2019-2023

Directed A/B tests on ad copy, landing pages and funnels across client accounts. Ran paid social and search campaigns that delivered an 8% profit increase for real estate clients within 90 days.

Tools & skills

Voice AI

Twilio, Vapi, Retell, outbound dialing, call-quality validation, live reporting, BigQuery, GHL integration.

Paid media

Meta Ads, TikTok, Google Ads, creative strategy, A/B testing, ROAS and CPA optimization, TripleWhale.

Funnels & automation

ClickFunnels, Zapier, HubSpot, ConvertKit, ActiveCampaign, lead follow-up systems.

Web & leadership

HTML/CSS, JavaScript, WordPress; scoping work, client communication, managing editors, creators and global teams.

Talk to Cameron

The fastest way to reach me is email or LinkedIn. Full work history and reviews are on Upwork and LinkedIn.